Innovative and versatile colour solutions with Ruicheng’s effect pigments

Innovative and versatile colour solutions with Ruicheng’s effect pigments

Thursday, 12 September, 2024

Ruicheng’s effect pigments are renowned for their ability to transform everyday products into genuine works of visual art, offering vibrant colours and unique effects for a range of industrial applications.

The KW, KW Crystal, DiamonDream, Bold and Pocola ranges showcase the very best Ruicheng has to offer, each of them having been designed to meet specific needs across the plastics, paints and inks sectors.

KW range
The KW range — based on natural mica coated with metallic oxides such as titanium dioxide and/or iron oxides — stands out owing to its excellent dispersion and thermal stability. It is ideal for use in plastics, paints and inks. Pigments in this range are highly resistant to light and heat, providing vibrant, stable colours. They offer both durability and visual appeal, making them perfect for high-end decorative paints, toys, automotive components, packaging and consumer products.

KW Crystal range
The KW Crystal pigment range — based on synthetic mica coated with metallic oxides such as titanium dioxide and/or iron oxides — is widely renowned for its high transparency and exceptional brightness. These pigments are ideal for achieving pure whites and crystal-clear, glossy finishes. They are predominantly used in luxury cosmetic packaging and high-end products, where they create an elegant, sophisticated visual effect. They are also well-suited for printing inks, where superior image quality is required.

DiamonDream range
The DiamonDream range is based on high-transparency glass flakes coated with metallic oxides, such as titanium dioxide and/or iron oxides. In addition to pearl, interference and metallic effects, these pigments also allow for multicolour effects, creating sophisticated and striking finishes. They are ideal for high-quality paints, plastics and inks, particularly in applications where a dramatic visual impact is desired. The automotive industry, banknotes and the fashion sector use these pigments to add a touch of luxury and exclusivity.

Bold range
The Bold range — based on natural and synthetic mica coated with metallic oxides — achieves maximum interference effects with high colour intensity and brightness. These pigments are perfect for applications requiring high gloss and long-lasting colour, such as signage, toys, industrial paints and printing inks. They ensure high durability and resistance, allowing products to stand out and retain their visual appeal over time.

Pocola range
The Pocola range, specifically for powder coatings, is modified to avoid application issues and provide good dispersion and alignment of pigments. This range delivers innovative and unique optical effects. It is used in applications seeking a distinctive visual impact, such as luxury and cosmetic packaging, electronics and speciality inks. These pigments add an element of exclusivity and distinction, helping products stand out in competitive markets.

Ruicheng’s effect pigments are designed for an extensive range of applications. In the plastics industry, they are used in toys, automotive components, packaging and consumer products. In the paints sector, they are ideal for decorative, industrial and high-quality paints. Furthermore, their use in printing inks guarantees high-resolution images and vibrant colours, making them perfect for labels, packaging and graphic materials.

For further information about these products, please contact our Team of Technical Sales Advisors.

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